TheCore Standard. Live demo
A 3-minute demo for team leaders

Know where your EA team actually stands.

If you lead an EA function, you carry a question you can rarely answer with evidence: where are the strengths in the team you already have, and where are the opportunities to develop? Appraisals lean on opinion. Benchmark Your Team gives you an objective read of every assistant against one standard, the same one you would hire against. Take the seat one of your EAs would sit below, then see what you get back.

Every EA on one standard A report each, plus a team view 30-min debrief with Lily
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If you lead an EA team

You rely on your EAs. Where are the strengths, and where are the opportunities to develop?

Most teams have never had a consistent, evidenced read of how their EAs actually perform, only appraisals, opinions, and the fluency of a good conversation. Benchmark Your Team fixes that: every EA measured against one standard, so the results are directly comparable and you can develop and deploy with confidence. Here is where it helps:

Where to spend development budget
See exactly where a coaching or training pound lands the biggest lift, per person and across the whole team.
The quiet star
Spot the assistant already operating above their seat, and make the promotion call on evidence, not a hunch.
A team you cannot compare
Different EAs, different managers, different opinions. One standard puts everyone on the same map, side by side.
Retention that pays for itself
Show a hard-to-replace team you are investing in them. Against the cost of losing a senior EA, it is about the cheapest retention there is.
1The candidate's seat

It's 8:14am. The inbox just landed.

This is one module of the assessment, Inbox Triage. The candidate has minutes, not hours. For each message, they decide: action now, hold, escalate, or decline, and then explain why. Try it yourself. There is no single right answer. We score the reasoning behind the ranking, not the ranking itself.

You are EA to Diane Ashworth, CEO, Ashcombe Group
10:00 on the clock
Five messages arrived while Diane was on a flight. She lands in ninety minutes. What do you do with each, and in what order?
Board Secretary07:52
Re: Q3 board pack, one figure looks off
"Diane, the revenue slide in the pack going out at 9am doesn't match the finance summary. Can someone confirm before it's circulated to the non-execs?"
The reasoning we score Actioned immediately, and correctly read this as the critical path: a wrong figure reaching non-execs is hard to walk back. They held the pack, flagged finance, and protected Diane before she even landed.
PrioritisationJudgement
Diane's husband08:05
Anniversary dinner Friday?
"Can you get us the corner table at the usual place for Friday, 8pm? Don't tell D, it's a surprise."
The reasoning we score Held, then quietly actioned once the board issue was contained. It matters, and it is personal to the principal, but it is not time-critical at 8am. Note the discretion: a surprise stays a surprise.
PrioritisationPartnership
Junior colleague, Marketing08:09
Can you approve this spend? Diane usually does
"Need sign-off on a 4k campaign booking by lunch or we lose the slot. Diane approved a similar one last month so I assume it's fine?"
The reasoning we score Declined to approve in Diane's name, and said so in writing. Knowing the edge of your authority is judgement. They offered a clean path instead: a two-line summary ready for Diane to approve in one tap on landing.
JudgementCommunication
Key client, external08:11
Disappointed after yesterday's call
"Frankly not what we expected. I'd like to speak to Diane directly today, or we may need to reconsider the retainer."
The reasoning we score Escalated, but did the work first: a holding reply in Diane's voice that lowered the temperature and bought time, plus a one-line brief so Diane could call back fully informed. Bad news, handled with grace.
CommunicationPartnership
Newsletter, industry weekly08:13
10 productivity hacks for busy executives
"This week's roundup, plus a webinar invite for next Thursday..."
The reasoning we score Declined, in seconds, and moved on. Composure under a loaded inbox is partly knowing what deserves none of your attention. The weak candidates spend real minutes here.
Prioritisation

Made your calls on each message? Now see how a strong candidate handled them, and the reasoning we score.

2Not a quiz. We score the why.

The judgement lives in what they write.

There is no multiple choice, and no hidden right answer to click. Across the day the candidate is asked what they would do and, every time, why. The responses are written in their own words, and the reasoning is where a capable EA separates from a good guesser. Two more modules from the same day:

Access & Discretion Judgement Partnership
A senior colleague asks you, in confidence, to quietly share Diane's calendar for the next fortnight, "so we can find time without bothering her." What do you do, and why?
The candidate wroteI wouldn't share the full calendar. It is not mine to open up, and "without bothering her" is usually a sign the request should go through her. I would offer to find a slot myself against her availability, or check with Diane whether she is happy for me to share. If it was pushed, I would say no politely and let Diane know it had come up.
What it reveals: the decision is easy, the reasoning is not. They protect the principal, notice the soft pressure in "without bothering her," and keep the relationship intact. None of that surfaces in an interview.
Judgement with AI Judgement Communication
AI has drafted this client reply for you: "Hi, yes, we can absolutely guarantee delivery by Friday, and a full refund if not." Would you send it? Why?
The candidate wroteNo. It commits Diane to a guarantee and a refund that are not mine to promise, and I cannot verify Friday is realistic. I would take out the guarantee, confirm the timeline with the team first, and send something honest: that we are aiming for Friday and I will confirm by end of day. The AI got the tone right and the risk wrong.
What it reveals: anyone can use AI. We test whether they catch what it gets wrong. Here they spot an over-promise the model made happily, and explain the fix. That is AI fluency, and it is a real EA competency now.

Illustrative prompts and answers. In the live version these become real, anonymised candidate responses.

3How good is good?

The same message. Three levels of EA.

Everyone sits the same assessment; the result is the level they reach. Here is what Level 1, Level 2, and Level 3 look like, through the same client message handled three ways. All three are competent. Watch what the higher levels add. This is the scale each of your EAs lands on.

The message they were answering "Frankly not what we expected. I'd like to speak to Diane directly today, or we may need to reconsider the retainer."
L1
Operational EA
"Thank you for your note, and I'm sorry yesterday's call fell short. I've flagged this to Diane as a priority and she will come back to you personally today. I'll make sure she has the full picture before she does."
Solid and correct. Acknowledges, does not over-promise, escalates cleanly, and buys the principal time.
L2
EA to Senior Leadership
"Thank you for being straight with me, and I'm sorry yesterday didn't land as it should have. Diane will want to speak with you herself, so I've held time in her diary this afternoon for a proper conversation, not a rushed one. Is there anything specific you'd like her to come prepared to address? I'll make sure she has it."
Adds anticipation. Holds concrete time, invites the real issue, and controls tone. Reads as a partner, not a gatekeeper.
L3
Executive Business Partner
"Thank you for telling me directly. You matter to us, and a conversation about the retainer is one Diane will want to have properly, not defensively. I've held time with her at 4pm today, and I'll move it to suit you if that's easier. So the call moves things forward, it would help to know the one or two outcomes that would make this right for you. I'll brief Diane fully so she arrives ready to act on them."
Adds commercial judgement. Reads the retainer risk, reframes a threat into a solvable conversation, and sets the principal up to act, not just apologise.

Illustrative drafts, shown so you can see the format. These are ready to swap for real, anonymised candidate answers.

4One working day, built from scenario modules

That was one module. A full assessment runs six to eight.

Every EA sits the same full day, all eight modules, against one clock. Every module feeds the scored dimensions, and together they place the person at Level 1, 2, or 3.

01
Inbox Triage
A morning inbox of competing demands. Action, hold, escalate, or decline, and in what order.
All levels
02
Simultaneous Demands
Three things land at once, all urgent. What gets done first, what waits, and why.
All levels
03
Access & Discretion
A request that tests confidentiality, boundaries, and protecting the principal.
All levels
04
Rebuilding the Day
The diary falls apart mid-morning. Re-sequence under pressure without dropping what matters.
All levels
05
Representing the Principal
Draft in the principal's voice across audiences: a board member, a supplier, a colleague.
All levels
06
A Sensitive Situation
A delicate interpersonal moment, handled with judgement, tact, and instinct for reputation.
All levels
07
Judgement with AI
An AI-drafted output with a flaw buried in it. Do they catch it, fix it, or ship it?
Distinguishes L2
08
Reading the Numbers
A data set with a decision buried in it. Interpret, spot what matters, recommend.
Distinguishes L3
5What each EA gets, and what you get

The report. Readable in ten minutes, defensible in a board meeting.

You get three things, not one report. Each EA receives their own certification report: their tier, their score, every dimension and scenario, and a development plan, theirs to keep. You receive one team report placing everyone on the same standard, plus a 30-minute debrief with Lily to talk through what it means. It is built to be read in ten minutes and acted on, so you can develop your team on evidence and defend the investment in a board meeting.

The manager's view

Your whole team on one map.

Every EA placed on the same standard, side by side: who sits where, who is ready to step up, and where development spend lands the biggest lift.

EALevel reachedOverallFocus
Priya NairLevel 3Executive Business Partner86Ready to stretch
Sarah EllisonLevel 2EA to Senior Leadership79Ready to step up
Alex TaylorLevel 2EA to Senior Leadership74Develop: prioritisation
Tom FletcherLevel 1Operational EA68Develop: communication
Daniel ColeLevel 1Operational EA63Foundations to build

A single view of the whole team, on one benchmark. Illustrative sample.

Each EA gets their own report.

The same expert-reviewed report an individual candidate receives: their tier, their score, every dimension and scenario, and a development plan. It is theirs to keep, so the assessment develops them, not just measures them. Here is a real, anonymised sample.

CS.The Core Standard · Certification Report
Certified Executive Assistant

A measure of judgement, not just experience. This report sets out how this EA approached a live, unscripted day in an executive office: where they showed real strength, and where to focus next.

Alex Taylor
Candidate
Ashcombe Group scenario
Sample report · illustrative result · ref TCS-EA-00-SMPL

Your result

Every EA is placed at one of three levels, by the approach they demonstrated across the day. The tiers are the levels: Operational EA is Level 1, EA to Senior Leadership is Level 2, Executive Business Partner is Level 3.
Level 1
Operational EA
Runs the day-to-day of an executive's working life with accuracy and care. Diary, inbox, travel and coordination handled reliably, so nothing slips.
Achieved
Level 2
EA to Senior Leadership
A true right hand. Anticipates, prioritises, manages stakeholders, and holds things together under pressure.
Level 3
Executive Business Partner
Operates at the altitude of the principal. Trusted with proxy decisions, sensitive judgement, and the calls that carry real risk.

Alex reached Level 2, the EA to Senior Leadership tier, and was at their strongest in the moments that carried the most risk. They guarded the principal's reputation under pressure, spoke for her to a frustrated client with a measured, on-message reply, and were disciplined with sensitive information and with AI. Six of the eight scenarios landed at Partner altitude. The one clear area to build is clearing a full inbox at pace, and it is the shortest path to the top tier of The Core Standard.

74/ 100
Level 2, EA to Senior Leadership. Level 3, Executive Business Partner, begins at 82. The development edge is prioritisation under a full load, and it is a close step up.

The six dimensions

Each dimension is scored out of 100, drawn from what the candidate did and wrote in the simulation, not from a CV. The shape matters as much as the average.
Situational read
80
Caught the buried risk in a full inbox and the tone shift from a frustrated client.
Communication and influence
82
Spoke for the principal to a difficult client without overpromising; register matched every audience.
AI fluency and judgement
78
Spotted an AI draft that over-promised a guarantee, and corrected it before it went out.
Partnership and managing up
79
Protected the principal before she landed, and anticipated what she would need without being asked.
Prioritisation
66
Sound calls, but slowed by a full inbox at pace. The clear area to build.
Execution
70
Critical deliverables complete; one lower-priority loop left open when the clock ran out.

Every scenario, scored

All eight modules, each scored out of 100, with the reviewer's one-line read. Six landed at Partner altitude.
Inbox Triage
A five-item inbox under a hard clock. Sound calls, but the slowest module, and the clear area to build.
66 / 100
Simultaneous Demands
Three urgent asks at once. Ordered them well, though one hand-off could have gone sooner.
72 / 100
Access & Discretion
A confidentiality request with soft pressure inside it. Declined cleanly in writing. Sound instinct.
80 / 100
Rebuilding the Day
The diary fell apart mid-morning. Re-sequenced under pressure without dropping what mattered.
76 / 100
Representing the Principal
Live drafting across three audiences. Tone landed each time; the client reply was the standout.
84 / 100
A Sensitive Situation
A delicate interpersonal moment. Handled with tact and an eye on the principal's reputation.
81 / 100
Judgement with AI
An AI draft with a buried flaw. Caught the over-promise and corrected it rather than shipping it.
78 / 100
Reading the Numbers
A dashboard with a decision inside it. Surfaced the two things the principal needed, in the right order.
77 / 100

Reviewer note

Written by the practising EA recruiter who reviewed the work. Not machine-only.

Alex ran the morning the way you want an EA to run it. The board-pack error was the trap in this assessment, an easy thing to skim past under a full inbox, and they caught it inside the first few minutes and understood immediately why it mattered more than anything else on the screen. That is the instinct that separates a capable EA from an impressive one.

What stood out most was the discretion. Faced with a spend approval framed to make saying yes the easy option, they declined cleanly and put the decision back where it belonged, in one tap for the principal on landing. They did the same with the personal request: held it, protected the surprise, actioned it once the urgent work was contained. You cannot teach that read on where your authority ends. Communication and influence is their strongest dimension, and it shows in the client holding reply, which lowered the temperature without promising anything that wasn't theirs to promise.

The one area to focus development on is execution under the very hardest time pressure. Everything critical was complete, but one lower-priority loop was left open when the clock ran out. Nothing concerning, and arguably the right call, but a useful coaching point on closing out a day that overruns. On balance, a strong Level 2 operator, and someone I would develop toward the top tier with confidence.

Lily Shippen
Founder, The Core Standard · 13 years in specialist EA recruitment

Standouts

Moments the reviewer flagged beyond the dimension scores.
01
Crisis read
Identified the board-pack error as the critical path within minutes of inbox entry.
02
Discretion
Declined a spend approval in writing without escalating to the principal.
03
Autonomy
Defused an unhappy client with a holding reply, then briefed the principal to call back informed.
✓
Recommendation: develop toward Level 3
A strong Level 2. Focus the next six months on prioritisation under a full load, the one dimension holding this EA back from an Executive Business Partner result. A close, coachable step up.
Turn guesswork into a plan.
One objective read of every assistant, on one standard. You see where development spend lands the biggest lift, spot the person quietly operating above their seat, and make the promotion call on evidence. Enough to plan this week, and to defend the investment in a board meeting.

Sample report. Names, employer, and principal details are illustrative. The structure, scoring, and reviewer tone are exactly what lands in your inbox.

How a benchmark runs

Four steps, and we handle the rest.

Tell us how many EAs to assess. Each sits the day in their own time. Every person gets their own report, you get one team report, and Lily walks you through it. Priced per person, and the more of the team you assess, the less each one costs.

1
Choose how many
Tell us how many EAs to assess. The more of the team, the lower the price per person.
2
Each EA sits the day
A single-use link each. Everyone sits the same full assessment; the result tells you their level.
3
A report each
Every EA gets their own expert-reviewed report and development plan, theirs to keep.
4
Your team view
One team report placing everyone on the standard, plus a 30-minute debrief with Lily.
More than an appraisal.
Appraisals lean on opinion and the fluency of a good conversation. This is an objective read of every assistant against one standard, so you can see who is quietly operating above their seat, make the promotion call on evidence, and put development budget where it lands the biggest lift.
Why team leaders trust it

Evidence, not opinion.

i

Expert reviewed, every time

Every assessment is reviewed and signed off by Lily Shippen, founder of one of the UK's leading specialist EA agencies. Nothing is machine-only.

ii

One standard, whole team

Every EA sits the same scenarios against the same standard. Your whole team is directly comparable, side by side on one map.

iii

Cheaper than replacing them

The clearest read of your team you have ever had, plus a development plan for each person. Against the cost of losing a senior EA, it is about the cheapest retention there is.

Benchmark your team

See your whole team on one map.

Give every EA a single-use link. Each gets their own report, you get one view of the whole team, and a debrief with Lily. Develop on evidence.

Priced per person. The more of the team you assess, the less each one costs.